Business Reputation Management
The process of tracking and monitoring your brand’s reputation on a day to day basis is business reputation management. Ensuring your business is seen positively by your audience allows you to gain new customers and stand out as the best perpetually.
Being a business owner is hard enough, and managing your business reputation on top of that is hard to handle. Since reputation management matters more than ever, your reputation must be in the hands of professionals.
Dealing With Negative Reviews
It takes years to build a business with a trustworthy and well-known brand, so, unfortunately, a handful of negative reviews can instantly take that all down. There are so many different outlets for negative comments to pop up. Forums, news sites, review sites, not to mention social media.
One bad review is enough to tank your brand’s entire reputation, despite the massive success. A study from Harvard Business School on Reviews, Reputation, and Revenue found that 1-star ratings reduce profits by around 10% for any given business.
Why Do You Need Business Reputation Management?
Suppose your company does not rank well in the search results, or a lot of negative information is showing up about your company. In that case, you are handing potential new customers right over to your competitors. Failing to manage your online reputation effectively will lead to losses in sales, positive press coverage, and hiring ability.
Online reputation management is an ongoing process of maintaining healthy positioning.
How to Manage Your Business Reputation with GetFound
As experienced and reputable professionals, the team at GetFound knows what it takes to boost your business’s reputation well above the competition.
Manage a Reputation Crisis
If you need emergency crisis reputation services, or you’re trying to prevent something from occurring in the future, what’s important is that you’re taking the first step. GetFound will develop a crisis reputation management plan consisting of a consultation with your organization and an action plan development.
We’ll look at your current online branding, recent images, and look for any risk factors that could lead to your search results becoming muddled with unfavorable issues. From there, we can work on a customized strategy to revive and protect your business’s reputation.
Removing and Investigating Negative Content
GetFound can reestablish a positive online presence for your brand and clean up your image on Google and social media. If there’s any harmful content that also happens to be false, we can even bring in a legal team to remove swiftly.
Maintaining your Reputation
Precisely what’s showing up in the search engine is continuously evolving. Results that were ranking #1 one day might be on page 3 a few months later. This flux makes it critical to stay alert and keep an eye out for any negative images or links that may show up.
Engage With Your Audience
The majority of your customers will need some enticing to leave positive feedback on your online profiles. Whether they’re recommending you to friends or just saying how fantastic your services are, chiming in once and a while with your audience is a great way to elicit free positive feedback for your business.
Reputation is an agreement between your customers and your brand. It’s a collaboration involving the client and their overall idea and respect for your business. Some customers will need no enticing to recommend your company to friends and family, but others might need some persuasion in a special offer.
The following are some ideas to help you engage with your audience:
- Ask your audience for reviews. Place links on your site to your site’s review pages, including Yelp, Google, and wherever else. This same method can be used in person near your physical checkout, or even menus brochures, whatever you’ve got representing your brand.
- Engage on social media. Always be checking out your social media pages and monitor them for new comments. Stay engaged with your followers, comment back to them, and say something fantastic about your business offer them a deal for their kind words. Others will see it and might respect your business more.
- Text message marketing. Similar to email marketing, but it’s an excellent way to keep in touch with all of your customers in a more personal manner. Text messages should be used as an addition to email marketing to remind your audience about promotions. Since people open text messages reasonably immediately, it’s a highly effective way to reach people. Plus, text messages are an excellent way to stay on top of your customer’s minds leading to more interactions online and, ultimately, more positive reviews.
- Improved customer service. The better you treat your customers, the more healthy reputation you will build around your brand. Making a mistake is not a big deal if you make it up to your customers and set things straight. Training employees to be friendly, helpful, and pleasant goes a long way in retaining your best customers and spreading your good reputation.
GetFound Business Reputation Management
If you need business reputation management services for your small to medium-sized business, then GetFound can help. Send us a message today or schedule an appointment, and we can get started dealing with your negative reviews or building up your reputation.