Let’s take a look at how GetFound can help your business develop broader digital marketing strategies, namely, Google Maps marketing. We’ll cover essential features and things you absolutely must be doing and some nifty, lesser-known tips and tricks to help your customers find you, including how we can help.
What Is Google Maps Marketing?
Google Maps marketing is simply using Google Maps’ functionality to make your business easier to find within their system. While this can be extremely lucrative for large companies, it’s even more indispensable for smaller businesses. Google Maps marketing is all about positioning and visibility. Done strategically, Google Maps can play an essential part in your digital marketing strategy.
What’s the Point of Google Maps Marketing?
Getting your business listed as high as possible is the end goal of Google Maps Marketing. Achieving this top placement on Google Maps ensures your local business appears as the most relevant to searchers.
2 Types of Google Maps Results To Keep in Mind:
- Location-Based Google Maps Results
- Your business needs to be coming up with searchers are looking for “nearby bars” or “nearby law firms” it’s not enough anymore to only consider on-site SEO, you’ve got to think about location-based results and how to get them.
- Google Maps listings prioritize rankings based on a searcher’s location, with the top position being the most relevant and closest to the user. There are many improvements to your website to help accommodate Google’s crawlers and ensure a high listing placement for location-based searches.
- Ranked Google Maps Results
- Location-based results make up a majority of the searches on Google; however, they’re not the only types of search results. Since not every user has location data beaming from their device, and due to the nature of some searches, location data is not needed to provide the best help for searchers. This is when “ranked” Google Maps results come into play. These results appear on Google Maps searches for certain types of businesses in a specific location. For example, you might end up looking for “restaurants in Denver, Colorado,” even though you’re searching from your home-state New Mexico.
Here’s where the marketing side of Google Maps comes in, and the strategy is still very similar to location-based in ensuring your address is accurately being picked up by Google. But also, keyword marketing comes into play.
Many folks mistakenly think that just because a competitor’s business has a higher user rating, they’ll automatically rank higher, but that’s not the case. There are exceptions as ways around this. One of the answers relies on how optimized your Google Business Listing is.
GetFound’s Google Maps Marketing Optimization Checklist
Simply registering your business with Google is not enough, yet this is where many companies stop. There’s an entire binder’s worth of optimizations businesses should consider when trying to improve their Google Maps listing to maximize local visibility.
Use Complete, USPS-Approved Address Information
It’s critical to get your address right, and that means entering the exact same information used by the USPS. So that includes down to the room, suite, subdivision name, zip code, and anything else that makes your business simpler to pinpoint.
- Add service area
- Specify which areas you service
- Optimize Your Introduction
- Google My Business verification
- Google My Business categories
- Google My Business Photos
- Google My Business Reviews
Google Shopping Product Search Marketing
Almost half of Americans report starting their searches out using Amazon. Another third of Americans say they start all product searches with Google. Many businesses choose to ignore Google Product search marketing due to the lower traffic potential, but it’s not wise. Focus on Google Shopping campaigns is critical to your local reach and conversions.
Shopping listings on Google tend to turn dedicated searchers into buyers faster than on Amazon. There’s just less volume to work with.
Optimizing your Google Shopping feed is key to driving conversions with your shopping ads. GetFound will build you a profitable Google Shopping campaign using an optimized structure to maximize reach and effectiveness.
What is Google Shopping feed?
So the Google Shopping feed is essentially organizing your products into a spreadsheet readable by Google making it easy for them to understand your available products. For Google’s Shopping feed, it matches your product to a searchers query based on the spreadsheet you provide.
If it sounds familiar because it’s very similar to how local SEO works except the optimizations and techniques are different. The better your feed is, the more your product will show up alongside relevant searches. We’ll ensure your feed auto-generates in the most Google-friendly manner possible to achieve higher sales.
How to Optimize your Google Shopping Feed
It’s not possible to give Google too much information when creating your Google Shopping feed. The more detail we can provide about your products, the more relevant your products will become. Here’s where GetFound starts the Google Feed process and some of the features we check on to name a few:
Google Shopping Feed Optimizations:
- Product Titles
- Product Images
- Product Category
- Product Type
- Product Description
- Custom Labels
- Miscellaneous Product Information
Google Shopping Feed: Crucial to Your Success
You could spend months developing the perfect product, but it’s useless if you’re not getting the word out with a solid marketing push. The more optimized and prepared your Google Shopping feed is, the more value you’re putting out there, and the more conversions you’ll reap from your efforts. Google Shopping feed is an absolute must, and GetFound is ready to assist.