Search Marketer – What is a Search Marketer?
If you look at the above image, this is what many day to day business owners think of a “search marketer“. It’s like we were bestowed with some crazy sorcery, or magic. So for the sake of simplicity, we are going to give the basic points, and ideals behind a “search marketer” and “what he does” to clarify it once and for all.
I was thinking about putting this under the “what does it mean” category, but then realized I need to categorize this under multiple categories, because it’s a little more complex than one would think. But let’s try to break it down as simply as possible shall we?
WHAT EXACTLY IS A SEARCH MARKETER ?
That is question that people ask and looked stumped in the shroud of mystery of that comes across their face.
In order to understand exactly what a search marketer is, one must first understand a bit what “search marketing is” first.
So let’s try to clarify and maybe shed some light on the term search marketing, so you can better realize the efforts and what is needed from a search marketer.
The Term Search Marketing? What is Search Marketing?
Search Marketing ( also know as Search Engine Marketing or SEM) as a whole is the advanced ability to communicate effective and thoroughly, distribute and showcase your brand, product or service throughout the internet (or online as others would call it).
As it turns out many business owners and individuals thinking that “search marketing” may not be applicable to them, though as the internet and it’s information is now connected to many “online devices” as well as even “offline media”, search marketing and data aggregation (done by many online/search companies) is an exceptionally important tool now for your business.
How is Search Marketing Consumed by the Public?
More and more online programs, website, mobile device applications and the internet as a whole has become more availble 24 hours a day and connected into everything we do. Many information services used by your mobile devices are solely delivered via the internet or “online”. This is applicable for just about any website, or search engins such as Yahoo, Bing, Google, (or dare I say it Ask) or even secondary directory sites like (Yelp, Yellow Pages, White Pages, etc.), all of these sites are a part of an even larger infrastructure that powers even the smallest GPS devices and mobile apps that give you instant information in the form directions and location search results displayed on whatever form of technological device you may be carrying (or not carrying) on your person
What Does A Search Marketer Do Overall?
The core efforts of a search marketer are to boost (or lift up/raise) the awareness of your business, product or service and it’s existence in all forms of aggregated search (the visibility in search engines). This can be social websites that act as a ” intermediary search directory” or the traditional “search engine” (like the major Google/Yahoo/Bing/Duck Duck Go, etc) you use to receive relative information from the internet. Essentially a search marketer’s job to make sure your initial “message or website listing” is presented properly, accurately and visible without going into pages and pages deep in the search engine in order find you or your piece of information that you are trying to make available to the public.
What Are The Benefits of a Search Marketer?
Results with a proficient search marketer are cumulative. Proper search marketer best methods will contribute to a “growth effect” in terms of more people finding you online. Search marketers can successfully take your message, product and service “outrank” or “standout” from thousands of other websites that are indexed (or listed) on the results of all other major search engines.
Continuing Strategies are developed to pinpoint more ways to “target or generate” more organic search traffic to your website or webpage or profile stemming from “user search type-ins” that are used when visiting a “Search Engine” or “Online Website Directory”. Once your site ranks or is “lifted up” in these search engines and your “your listed results” are clicked on resulting in web traffic or visits to your site or webpage in turn to perform a action, from selling a product, gathering data like an email or purchasing/signing up for a service.
What Are Some Of the Methods Used By a Search Marketer To Do This?
The “methods used by a Search Marketer” may include many things. Just some of the below is applicable:
- Creating the Best Website for SEO and Proper SEO Based Code Structure
- Creating Correct Informative SEO Written Content For Your Website (Also Known as Inbound Marketing)
- Outreach to Relative Websites To Create a Good Backlink Profile
- Creating Relative and Informative SEO Video Content to Help Inbound Marketing
- A/B Testing On Site (Your Website) Content Layout and Offerings to Your Core Audience
- Proper Submission of Business Data to Search Engines Through Each of Their Respective Webmaster Accounts & Dashboards
As you can see, there is quite a bit just to start out with that is necessary of a search marketer. The difference between a good search marketer and ones that do not offer any value is because a good online marketer can propose a plan of action. A continued plan of action on what needs to be done for your website or service niche to not only raise your ranks in search engines, but try to effectively get the “search visitors” that come to your site to interact in some way.
Whether it is a call, an email outreach, a sale or purchase of a product (includes real or digital) the time and attention to detail required for analysis and continuing proactive methods for your Search Marketer’s “online marketing campaign” for you is just as important (or perhaps even more important) than hiring a manager for your retail store, or a proficient accountant to accurately do your taxes.
In 2017 an online search marketer needs to be a necessary part of your business if you intend to do business online.
Of course having a good online marketing plan is just as important. As you may know the internet becomes a larger and larger by the minute and if you want to do business and get found for on search engines in any way, shape or form then you will need to set aside both time, and resources to make sure your search marketing services are on point.
Hopefully I’ve explained overall what a Search Marketer does. And if you are ready to take your business to the next level, then it’s time to find the right digital marketing agency and discuss the solutions that will best fit your business.