Exclusive Pay Per Call Marketing for Local Services Companies
For services businesses whose jobs are won over the phone. We run the marketing for your trade in your city or county, route live callers to your line, and you pay only for calls that connect and last.
“we offer Exclusive Pay Per Call Marketing for customers that are looking for your service in your city or county.”
No obligation. Tell us what you sell and where, and a person replies.
- Live callers on your line. The customer is on the line with you, usually within minutes of deciding they need help.
- Billed only on qualifying calls. A call counts once it connects and passes the agreed minimum length; hang-ups and wrong numbers do not.
- One call, one client. Exclusive means the call rings your line and is never sold, shared or forwarded to a competitor.
Score this for my business
01Pay for Results Marketing
Start here.
The best customer a services business can get is the one already on the phone. Pay per call marketing sells exactly that: a live caller who needs your service, in your area, routed straight to your line. We run and pay for the marketing behind the call, and you pay only for calls that connect and last long enough to be a real conversation.
02Pay for Results Marketing
A ringing phone is the strongest signal a customer can send
Someone who fills in a form at two in the morning is interested. Someone who dials your number is ready. They have a problem, they have picked you to solve it, and they are waiting to hear a voice.
That is why calls are worth more than form leads in the trades where the job is urgent. A family locked out of the house, a homeowner with water coming through a ceiling, or a driver with a car that will not start is not comparing five quotes over a week. They are booking whoever answers first and sounds like they know what they are doing.
There is a catch, and it is on your side. A call is only worth something if somebody answers it. A form lead can wait an hour; a caller who reaches voicemail usually dials the next number on the page. Pay per call suits businesses that pick up the phone, and we ask about that before anything else.
Tell us how your phones are answered today, including evenings and weekends, and we will tell you whether pay per call fits your business.
03Pay for Results Marketing
How a pay per call campaign is wired
A tracking number for each campaign
Every campaign we run for your trade in your county carries its own call tracking number. That number is how a call is counted, routed and recorded as yours. It also means you can tell marketing calls apart from repeat customers, suppliers and everyone else who already has your number.
The call rings your line, live
When a customer dials, the call is routed straight to the number you choose: your office, your mobile, a dispatcher or an answering service. Routing can follow your hours, so calls arrive when someone can take them and go to your overflow option when nobody can.
The clock decides what is billable
A call becomes billable when it connects and passes an agreed minimum length. The minimum exists to separate conversations from noise: hang-ups, misdials and robocalls rarely last more than a few seconds. The right minimum depends on your trade, because a lockout caller gives an address quickly while a remodel call takes longer to start. The standard threshold has not been published yet; it is agreed with each buyer before the first call.
Every call leaves a record: when it came in, how long it lasted, the number it came from and where it was routed. Any billing question gets checked against that record.
Ask us how calls would be routed to your business, and what happens to the ones that come in after you close.
04Pay for Results Marketing
Exclusive Pay Per Call Marketing: one call, one client
"Exclusive" is the word that matters most on this page, because each call goes to a single client. When a customer dials the number on a campaign we run for you, the call rings your line. It is not auctioned in the moment to whichever company bids most, rung through to several businesses at once, or handed to a competitor because you took three rings to answer.
A lot of the call market does not work that way. Calls are often bought and sold through networks where the same caller can be passed between buyers, or where the caller is screened by a call centre and then transferred to whoever is paying most that hour. That customer has been handled before they reach you, and they know it.
Exclusive calls cost more per call than shared or auctioned ones, for the same reason exclusive leads do: one buyer is paying for the marketing behind each call. The fair comparison is cost per booked job. A cheaper call that a competitor also got, or that arrives after the caller has already spoken to two other companies, usually costs you more per booked job.
There is a second kind of exclusivity, and it is a separate question: whether your business can hold a trade in a county outright, so that no other buyer receives calls for that trade there. That is answered county by county and set in the terms.
If you are buying calls from a network today, ask us how the same calls look when every one of them rings you and only you.
05Pay for Results Marketing
Which calls you pay for, and which you never should
A billable call is a real customer, for a service you offer, in an area you cover, who stayed on the line past the agreed minimum. Anything else should not be on your invoice, and the rules for that are written down before you start.
- Short calls. Anything under the agreed minimum length is not billed.
- Missed calls. A call that rings out never connected, so it is not billable, though it is still a customer you lost.
- Wrong numbers, sales calls and robocalls. These callers are not customers, so the calls are not billable.
- Outside your service area. A caller from beyond the cities or ZIP codes you cover is grounds for a dispute.
- Services you excluded. If you told us you do not do commercial work, a commercial call is not yours to pay for.
- Repeat calls. The same person calling back about the same job is one customer, not several.
Some calls are real and still do not book: the caller wanted a price you would not match, or decided to wait. Those were real customers, and the conversation is the selling half of the job. We will say that plainly rather than pretend every call can be a sale.
You flag a disputed call with the reason, and it is checked against the call record. How long you have to raise a dispute, and how a disputed call is settled, are part of the terms being finalised.
Ask for our billable-call rules in writing, and compare them with whatever your current call provider has sent you.
06Pay for Results Marketing
Calls, leads or running your own ads
Pay per call is one of three ways we help a services company get the phone ringing. The difference is what you pay for and who carries the risk of a quiet week.
| Pay per call | Pay per lead | Managed ads (retainer) | |
|---|---|---|---|
| You pay for | Each connected call past the minimum | Each qualified enquiry | Management plus ad spend |
| A quiet week costs | Us | Us | You |
| The customer arrives as | A live caller | An enquiry to follow up | Clicks, calls and forms on your account |
| You own afterwards | The customers you won | The customers you won | The ad account and all its data |
| Best for | Urgent, same-day work | Quoted, scheduled work | Owning and scaling your own campaigns |
If your work is planned rather than urgent, our pay per lead program is usually the better fit. If you would rather own the campaigns and pay for the clicks yourself, our CPC and PPC management service does that as a retainer. Our overview of paying for results puts all three side by side.
Tell us how your last ten jobs found you, and we will tell you which of the three would have cost you least.
07Pay for Results Marketing
Calls by trade and county
Our county pages cover nine home service trades in the major counties of California, Nevada, Texas, Washington, Florida and New York. Each trade has an index of every county we cover, grouped by state, and each county has a page explaining what call demand for that trade looks like there.
- Locksmith calls by county
- Roofing calls in your county
- HVAC and air conditioning calls
- Emergency plumbing calls
- Mobile mechanic service calls
- Painting estimate calls
- General contractor project calls
- Exterminator and pest control calls
- Property management owner calls
Which trades lean on calls
Four of the nine are call trades first. Locksmiths, plumbers, HVAC companies in season and mobile mechanics are bought in minutes or hours, by a customer who wants a voice, an arrival time and a rough price before they hang up. For those trades, an exclusive live call is usually the product to start with.
The other five are mixed. Pest control often starts with a call about something the homeowner can see, then becomes a recurring service. Roofers, painters, general contractors and property managers take calls too, but the job is usually decided after an estimate, so many of them pair calls with qualified enquiries for home service trades that carry the details a quote needs.
Behind each county page, we run the marketing for that trade in that county and route the calls to the business that takes them. The nine trades are where the county pages start, and the service can reach other trades as well.
If your trade or county is not listed, ask; we will tell you whether there is enough call demand there to be worth running.
08Pay for Results Marketing
Your half of the deal: answering, and being worth calling
We can put a customer on the line. What happens next is yours, and it decides whether pay per call pays for itself.
- Answer live. A real person, within a few rings, during the hours you told us you are open.
- Know the first three questions. Where is the job, what is wrong, and when do you need us.
- Have an overflow plan. A second line, a dispatcher or an answering service for the busy hours.
- Look the part before they dial. Callers check you out first, even in a hurry.
That last point is where your own marketing still matters. A caller who has seen your reviews, a proper website and a short video of your crew at work is already halfway to booking. Our video marketing for local businesses exists for exactly that, and it makes every call you pay for more likely to turn into a job. Prices per call, the billable minimum and the billing terms are being finalised and will be published here; every buyer gets them in writing before the first call is routed.
09Pay for Results Marketing
What we would measure for your business.
Get these lines filled in for your business. It takes what you sell, where, and your site.
10Pay for Results Marketing
The questions that come up every time.
What is pay per call marketing?
Pay per call marketing is advertising you pay for by the phone call instead of by the click or the month. The marketing runs under a call tracking number, a customer who needs your service dials it, the call is routed live to your line, and you pay for calls that connect and last longer than an agreed minimum. Short hang-ups, wrong numbers and calls that never connect are not billed. You get customers on the phone, and the cost of the clicks and pages behind them is ours.
What does exclusive pay per call mean?
It means one call, one client. The call is routed to your line and nobody else's. It is not auctioned to the highest bidder in the moment, rung through to several companies at once, or passed to a competitor if you are slow to pick up. Exclusive is about each call. Whether you can also hold your trade in your county outright, so that no other business receives calls for that trade there, is a separate question we answer county by county.
How long does a call have to last before I pay for it?
Long enough to be a real conversation about a job, and that minimum is agreed before you start. The right threshold differs by trade: a lockout caller gives an address quickly, while a remodel call takes longer to get going. We have not published a standard minimum yet, and it is shown on this page as pending. Calls shorter than the agreed minimum are not billed, whatever happened on them.
What if I am billed for a call that was not a real customer?
You dispute it. A wrong number, a sales or robocall, a caller outside your service area, a request for a service you excluded, or a repeat call from someone you already spoke to about the same job should not be billed. You flag the call with the reason, it is checked against the call record, and a call that fails the rules is not charged. The dispute window and settlement terms are pending on this page until published.
Is pay per call better than pay per lead?
For urgent work, usually. A customer locked out, flooded or without heat is calling now and booking whoever answers, so a live call is worth more than a form. For planned work, such as a re-roof, a repaint or a remodel, the enquiry often wins, because the customer wants to describe the job and compare a few options. Many trade businesses use both: calls for emergencies and leads for quoted work, each with its own billing rules.
What happens to calls I miss?
A call that rings out has not connected, so it is not a billable call. It is still a customer you lost, which is why we ask for your hours and your overflow plan at set-up. Calls can be routed only during the hours someone will answer, or to a second number or an answering service you choose. The routing options are agreed per buyer, and the way after-hours calls are handled in each county is part of the terms.
Ask yours. The form reaches the people who would be doing the work.
11Pay for Results Marketing
The pages that sit either side of this one.
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