Pay Per Lead Services: Screened Enquiries, One Buyer, Billed Per Lead

Pay per lead has a poor name with a lot of contractors, and most of them earned their opinion honestly: they bought leads that were sold to five other companies, half the numbers did not answer, and nobody would credit the bad ones. Our pay per lead services are built the other way around. We run the marketing, we screen the enquiry, we send it to one buyer, and a lead that is not a lead does not get billed.

We run the marketing for your trade in your county

The enquiries come from marketing we build and pay for: the same local search and paid search work we sell on its own as a service, pointed at one trade in one county. You do not pay for the clicks, the pages or the testing. You pay for the enquiries they produce.

Each enquiry is screened before it is sent

Every enquiry is checked against your rules before it reaches you: inside the area, a job type you take, contact details that look real, not a repeat of something already sent. Screening will not turn every lead into a sale, but it removes the ones that never could have become one.

It goes to you, and only you

A screened lead is sent to one buyer. Nobody else receives the same enquiry, so there is no race to call first and no customer comparing five quotes because five companies phoned within ten minutes. The speed that matters now is yours. A lead called back while the person is still thinking about the problem books far more often than one called the next morning.

What you tell us before the first lead

Set-up is where most of the waste in pay per lead is prevented. We ask for the rules you already run your business by, and write them down:

• Your area. The cities, ZIP codes or drive radius you cover, and any you refuse.
• Your jobs. The work you want more of, the work you take, and the work you never take.
• Your hours. When someone can call a lead back, so leads arrive when they can be worked.
• Your capacity. How many new jobs a week you can take on, so volume never outruns your crew.

Those four answers decide what we market, where we market it and which enquiries are screened out. They are also the rules any later dispute is checked against, which is why we would rather settle them in one conversation before you start than argue about a lead after it arrives.

Some leads fail no matter how carefully they are screened. A buyer is protected by having the rules written down before the first lead, so a dispute is a check against the record rather than an argument.

• Wrong or disconnected contact details. If nobody can be reached at the number, it is not a lead.
• Outside your service area. A job beyond the cities or ZIP codes you agreed to is not billable.
• A job type you excluded. If you told us you do not do commercial work, a commercial enquiry is not your lead.
• A duplicate. The same person asking about the same job twice is one lead, not two.
• Fake, test or spam submissions. Junk entries, bots and pranks are not leads.
• Not a customer at all. Job seekers, vendors and salespeople who fill in a form meant for customers.

Some things are not grounds for a dispute, and we will say so plainly. A real customer who chose someone else, or who decided not to go ahead, was still a real lead. Closing it is the selling half of the job, and that half is yours.

Why the record settles it

Every lead carries a record: when it came in, what the person asked for, where they said the job was and how they reached us. That record is what a dispute is checked against, rather than anyone's memory of a phone call. It protects you from paying for junk, and it protects the honest leads from being disputed because a job did not close.

To dispute a lead, you flag it with the reason, we check it against the rules and the record, and a lead that fails is not charged. How long you have to flag a lead and whether it is settled by a credit or a replacement are set in the terms, which are being finalised.

The county pages begin with nine home service trades in the major counties of California, Nevada, Texas, Washington, Florida and New York. Each trade has an index of every county we cover, grouped by state, and each county has its own page explaining demand, licensing and lead rules for that trade there.

• Locksmith leads by county
• Roofing leads in your county
• HVAC and air conditioning leads
• Plumbing enquiries by county
• Mobile mechanic repair requests
• Painting estimate leads
• General contractor project leads
• Exterminator and pest control leads
• Property management owner enquiries

For a trade-by-trade account of what each of those leads looks like, read our page on home services lead generation. If you are still comparing companies, our page on choosing the best lead provider lists the questions to ask every one of them.