Backlinks for Auto Sites That Win Make, Model and Town Searches

"Auto" covers businesses that barely compete with each other. A dealership, a brake shop, an online parts store and a car review blog all sit in the same niche on paper and need different links in practice.

We plan the outlets around which row you are in. A parts store chasing local news coverage wastes its budget; a body shop chasing national car blogs wastes its own. Plenty of businesses straddle two rows, a dealer with a service department being the usual case, and then the plan has two halves.

Auto has some of the most loyal communities online. People spend years in a model's owners' club or a build forum. The links that count come from inside those communities, and from the writers who serve them.

• Owners' clubs and marque registers. Club sites link to specialists, parts sources and events that help their members.
• Track days, shows and meets. Organisers list sponsors and partners, and event write-ups link to the businesses that took part. Sponsorship links should carry the sponsored attribute, and we set them up that way.
• Motoring writers and review blogs. Independent testers who cite workshops, data and expert opinion.
• Video creators with a written site. Many car channels publish show notes or articles, and those pages link to sources.
• Aftermarket and trade publications. Industry press for parts sellers, tuners and repairers.
• Local news and community sites. For dealers and shops, a story about your apprenticeship scheme or a charity drive is worth more than a car blog in another country.

This is the network Get Found puts to work for you: authors and outlets with real traffic, approached by people who know the cars. Motorsport content in particular crosses into sports publishing and its link outlets, and we treat it that way.

Auto has a specific problem: a large supply of old car blogs and club sites that have lapsed, been bought at auction and rebuilt to sell links. They keep a little of their old authority and a lot of their old backlinks, and on paper their metrics look appealing. In practice the content is thin, the outbound links point at every niche, and search engines have been discounting this pattern for years.

Dealer groups have a version of their own: networks of microsites, one per brand or town, all linking to each other. A few legitimate sites under one group are normal. Dozens of near-identical sites built for links are a scheme.

Then there is safety. Content about recalls, brakes, tyres or airbags is close to the topics search engines treat with extra care, because wrong advice can hurt someone. Links pointing at a page that gives unsafe advice do not rescue it. We check the target page before we build toward it.

This is why David's rule for auto links is to stay off spammy sites and anything unrelated to cars, and why the goal is a profile that holds up through Google's updates and against competitors who try to sabotage it. Our backlink building services set out the same standard for every niche.

We start with your row in the table, your target pages and your competitors' links. Then we agree which outlets suit each page and pitch them through people who know the niche. You get Get Found's large network of authors and outlets by working directly with a leading provider of Backlink Building Services, and you deal with us instead of a reseller.

Sizing a campaign to your budget is covered on the Backlink Company page. Repair, detailing and towing businesses should also read our notes on links for service businesses, and every other niche and language we work in is listed under the Backlinks Building Service. When you are ready, ask us to build your auto link profile.