Latvian Backlinks for Sites That Want to Rank in Latvia

Latvian is Latvia's only state language, and public-facing business information is expected to be available in it. A business that sells in Latvia without a proper Latvian site is missing the language most of its customers expect to be served in. At the same time, Latvia has a large Russian-speaking minority, concentrated in Riga and in Latgale in the east, where Daugavpils is largely Russian-speaking.

Many Latvian businesses therefore run two versions: Latvian first, Russian alongside. That is a sound setup, as long as each version is treated as its own market.

• A Latvian version written in correct Latvian, with links from Latvian-language outlets.
• A Russian version where your buyers need one, with links from Russian-language outlets based in Latvia.
• hreflang that separates them, using lv-LV and ru-LV, so Google shows each version to the right reader.

Latvian uses eleven letters with diacritics: long vowels marked with a bar, ā, ē, ī and ū, and the consonants č, ģ, ķ, ļ, ņ, š and ž. They matter: dropping them makes text look careless, and in some words it changes the meaning.

Searchers do not always type them. People on foreign keyboards and in a hurry leave them out, and an informal habit from the early web, still seen in older forums and quick messages, writes long vowels as doubled letters and š as sh. Keyword research covers the forms people actually type, while your pages and the articles we place use correct Latvian throughout.

Slugs and addresses

Most Latvian sites write slugs without diacritics, so addresses survive being shared in messages and documents. Pick one rule and apply it to every page. A site that keeps the marks on some slugs and drops them on others sees its links scattered across two spellings of the same page.

Google is the search engine Latvians use, and its Latvian results respond to the same signals as anywhere. Backlinks still matter no matter the date. Pages need useful content, quick loading on a phone and sensible structure, and we review those too. Without some really good backlinks, though, a Latvian page will never pop up in search, will not rank and will be drowned out by the competition. Links are not the only factor. They are still a major indicator that a website should even be looked at, whether the one looking is Google or an AI assistant assembling an answer from a short list of cited sources.

We see one failure in Latvia more than any other: a translated page with only English links behind it. An international company adds Latvian pages to a strong English domain. No Latvian site mentions them, every anchor is in English, and Latvian competitors with Latvian citations keep the top places. In a small market, a modest set of well-chosen Latvian links can change that picture faster than the same work would in a large one.

Spam sites and outlets unrelated to your field are left out. We rely on press contacts, niche blog owners, influencers and sites with real Latvian visitors, and in Latvia that means national news sites in Latvian and in Russian; regional portals for Riga, Liepāja, Jelgava, Ventspils, Valmiera and Daugavpils; niche Latvian blogs on food, parenting, technology, finance and travel; and business directories and associations.

Latvians abroad, in the United Kingdom, Ireland, Germany and Scandinavia, read Latvian community sites and diaspora news, which suit travel, property, legal and remittance businesses. We plan them as a separate audience when they matter to your sales.

Our Baltic writers and outlets are open to you without a middleman, because building links is the work Get Found is known for. A campaign begins with the pages already ranking for your Latvian searches and the sites citing them; from there we settle topics with you, brief Latvian authors and match each article to an outlet whose readers fit, so the Latvian profile can withstand Google's algorithm changes and any competitor trying to damage it. If you also sell north of the Baltic Sea, see our Swedish backlinks. Our link building across languages and niches, the budget-led backlink company page and the Backlink Building Services section cover everything else, and you can contact us about your Latvian site once you have your target searches in hand.