Czech Backlinks That Count on Seznam and Google

Seznam is a Czech company that has run its own search engine since the early days of the Czech web, and it is still the home page, email provider and news source for a large part of the country. It has its own crawler, SeznamBot, its own index and its own webmaster tools. A site can sit on page one of Google and be nowhere on Seznam, and Czech businesses find that out when their phones stay quiet.

Seznam is more than a results page. Its business directory, Firmy.cz, feeds its local results and its map service, Mapy.cz, which a great many Czechs use in place of Google Maps. Its news service draws a national audience. A complete Firmy.cz listing is to Seznam what a Google Business Profile is to Google, and Czech companies that skip it are invisible in one of the two places their customers look.

• Google. The larger share of Czech searches, especially on Android phones and among younger users.
• Seznam search. A separate index and ranking that rewards Czech relevance and Czech links.
• Firmy.cz and Mapy.cz. Seznam's directory and maps, the local layer most foreign brands never see.
• AI answers in Czech. AI Overviews, ChatGPT, Gemini, Copilot and Perplexity citing Czech sources.

Czech is written with a full set of diacritics: the háček in č, ř, š, ž and ě, the čárka in á, é, í, ó, ú and ý, and the small ring in ů. Czech readers expect them. Czech searchers often leave them out when they type, especially on phones, and both engines match the plain and accented forms of most words.

That gives a clear rule for links. In the visible text and the anchor, write correct Czech with every accent in place; an anchor without them reads as careless or foreign. In the address, most Czech sites drop diacritics from their slugs, because an accented URL becomes a long percent-encoded string when it is pasted into email or chat. What matters is that one rule applies across the whole site, so a page is never reachable under two spellings.

Encoding is the older trap. Czech text saved in the wrong character set turns ř and ů into strings of symbols. Pages from older Czech sites still carry it, and a link from a page like that tells readers more about the publisher than about you.

Czech and Slovak readers understand each other, and plenty of Czech media is read in Slovakia. Search engines still treat them as two languages and two countries. A Czech page and a Slovak page each need their own links, pointed at their own URLs, and paired with hreflang: cs for Czech, sk for Slovak. A common slip is to write cz, which is the country code, not the language, and leaves the Czech version unrecognised.

Czechia is also home to a large Ukrainian community, and many businesses now serve them in their own language. If you run Ukrainian pages for customers in Czechia, mark them uk-CZ and build links from the Ukrainian-language outlets and community sites they read. Our page on Ukrainian-language link building covers that side, and our guide to Slovak backlinks explains how the neighbouring market differs: Google-led, priced in euros, and sensitive to the letters only Slovak uses.

As a leading provider of Backlink Building Services, Get Found gives clients who work with us directly a large network of authors and outlets to draw on, including Czech writers who know what both engines reward. We begin with a look at your site on Seznam and Google, your Firmy.cz listing and the links behind the Czech competitors you are up against. From that we agree which pages need links first, the kinds of outlets, the topics and the anchors.

The thinking behind it is the one our backlink company page sets out: fewer, better links over volume, sized to what you can spend. Czech sits with the other languages and the niche campaigns on our backlinks building service, part of the wider backlink building services category. When you are ready, tell us about your Czech site and we will come back with a plan that counts on Seznam and on Google.