Kazakh Backlinks That Count on Google and Yandex

Google is the search engine most people in Kazakhstan use, and Yandex keeps a real share, particularly among Russian speakers and older users. A business that only checks its Google rankings is missing part of its market.

The two engines do not agree on everything, but they agree on links. Both treat links from relevant sites with real readers as a sign that a page deserves attention. Both penalise links bought purely to move rankings. Yandex introduced a filter years ago aimed squarely at sites buying SEO links, and Google has its own link spam policies. That makes the cheap shortcut doubly risky in Kazakhstan.

• Yandex Webmaster. Your site verified, its region set to Kazakhstan or the right city, and its pages indexed.
• Google Search Console. Indexing, hreflang and international targeting checked for each language version.
• One kind of link for both. Editorial placements on relevant Kazakh and Russian-language sites, which is what both engines reward.

Kazakh is written in Cyrillic today, with extra letters such as ә, ғ, қ, ң, ө, ұ, ү, һ and і. A move to a Latin alphabet was announced in 2017, and the alphabet has been revised since, so the switch is gradual. Most Kazakh content and most Kazakh searches are still Cyrillic, but a link plan should not pretend Latin will never arrive.

There is a second wrinkle. Many people type Kazakh on Russian keyboards and replace the Kazakh-specific letters with their nearest Russian equivalents, so қ becomes к and ң becomes н. Searches come in both forms.

• Cyrillic pages first, written correctly with the full Kazakh alphabet.
• Anchors that allow for substitution, using the simplified spellings where people really type them.
• Latin pages on their own URLs when your audience starts searching in Latin, each with its own links.
• One spelling of your brand in each script, so mentions add up.

Kazakh readers get their news from national sites, many of which publish in Kazakh and Russian side by side, and from busy city and regional portals. The Kazakh outlets we use have editors, and people actually read them:

• National news sites with Kazakh-language sections, where an expert article or feature earns its place.
• City portals for Almaty, Astana and Shymkent, read by the local customers a city business needs.
• Regional news for the oblast centres, from Aktobe and Atyrau in the west to Ust-Kamenogorsk in the east.
• Niche blogs written in Kazakh on technology, family, food, cars, education and finance.
• Business directories and maps where local listings confirm your name, address and service.

Our writers and outlets in Kazakhstan all pass one rule from David: no low-grade or spammy sites, and nothing unrelated to what you sell. Our backlink building services start with your topic, and the outlets are chosen to fit it.

We map who ranks for your Kazakh searches on Google and Yandex and who links to them, agree topics, match each topic to an outlet whose readers care, and commission a native author. Each link is placed in an article that Kazakh readers would read even without it.

We place through press contacts, owners of niche blogs, influencers and Kazakh sites whose visitors are real and whose links carry weight. A profile built from them can survive Google's updates and a hostile competitor's tactics, and it holds up on Yandex for the same reasons. Working with us directly is how you reach that network, since link building is the core of what Get Found does. Read how we fit a link plan to your budget, see the languages and niches we cover, and when you are ready, contact Get Found with your site and target searches.