Thai Backlinks From Thai Sites, Written in Thai

Written Thai puts no spaces between words. Spaces do appear, but they mark the end of a phrase or a sentence, roughly where English uses a comma or a full stop. Vowels sit above, below, before and after their consonants, and tone marks stack on top. Thai readers handle this without effort, but software, and anyone writing anchor text from a keyword spreadsheet, can easily get it wrong.

Search engines split Thai text into words using dictionaries and statistics, and they mostly get it right. A link wrapped around half a word, or a keyword dropped into a sentence where it breaks a compound, reads as a mistake to a Thai reader and hands the search engine a muddled phrase. Take ร้านอาหาร, a restaurant: it is ร้าน, a shop, plus อาหาร, food. Link only the second half inside a longer phrase and the anchor now says "food", not "restaurant".

• Anchors that follow meaning. Native Thai writers place each link around a natural unit of sense, the way an editor would, not around a string matched by a tool.
• One Thai spelling of your brand. Foreign names are transliterated into Thai in more than one way. We agree a Thai form and an English form with you and keep both consistent.
• Dates and numbers that look local. Thailand counts years in the Buddhist era, five hundred and forty-three years ahead of the Western calendar, and Thai readers notice content that only uses Western years.

Thailand's country domain is .th. Most businesses use .co.th, which is generally reserved for companies registered in Thailand and asks for documents to prove it. Other endings include .in.th for general use, .or.th for organisations, .ac.th for universities and .go.th for government. A Thai-script domain, .ไทย, also exists, though few commercial sites use it.

A .co.th address tells Thai buyers they are dealing with a real local business, and it tells Google the site is aimed at Thailand. A .com with a Thai section can work just as well, but then the targeting has to come from elsewhere: Thai content, hreflang tags using th or th-TH, and links from sites Thai readers visit.

Thai letters in the address bar

Thai characters are legal in URLs and browsers show them properly. Copy one into an email or a chat, though, and it often turns into a long string of percent signs and codes. Many Thai sites keep the page in Thai and the slug in English or romanised Thai. Either rule works across a whole site. Mixing them page by page does not, and we check slugs before pointing links at them.

The pattern is familiar. A hotel group, a software company or a manufacturer adds Thai pages to a well-known English site. The domain has strong links, but every one of them is English, written for English readers on English sites. No Thai site mentions the Thai pages. To Google that looks like a translation nobody in Thailand asked for, and Thai competitors with Thai links stay ahead.

Thailand also has a twist that many markets do not. Hotels, clinics, schools and property firms often serve two audiences at once: international visitors searching in English and Thai customers searching in Thai. They need two link profiles. An English travel blog that sends tourists to your English page does nothing for the Thai page that domestic travellers will search for, and the reverse is just as true.

We study who ranks for your Thai searches and who links to them, agree topics that suit both your pages and the outlets, and commission native Thai writers who match each outlet's register, from formal business news to an easygoing lifestyle blog. We put each link inside an article Thai readers would choose to read anyway, which is how a Thai profile gets through Google updates and a rival's sabotage intact.

Behind that sits a large network of authors and outlets, which you reach by working directly with a leading provider of Backlink Building Services rather than through a reseller. Where you also sell to Thai communities abroad, in the United States, Australia or Europe, we plan their community sites as a separate audience.

If you sell across the region, our Vietnamese link building page, our backlinks for Malay-language sites and our Indonesian backlinks cover the neighbours. The language and niche link service lists every market, the page on matching strategy to budget explains how we plan spend, and the Backlink Building Services overview shows the whole category. When you are ready, send us your Thai site and target searches.